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Plans submitted for new sustainable urban neighbourhood at Goods Station

Goods Station plans have been submitted to bring the new neighbourhood to the heart of Birmingham

Plans for the Goods Station have been evolving over the last two years as urban regeneration specialist Vita Group has carefully shaped its proposals for Birmingham’s Goods Station through extensive engagement with the local community, key stakeholders and Birmingham City Council. A detailed planning application has now been submitted for the redevelopment of the former Axis Square site which has laid vacant for a number of years with the vision to deliver a new sustainable urban neighbourhood on this key gateway to the Westside district of Birmingham. 

At the heart of the proposal for Goods Station, five new buildings designed by award winning architect SimpsonHaugh, set around a new urban garden which establishes a fully accessible route from Navigation Street to Holliday Street. The masterplan will include three residential buildings creating 990 new homes, a 221-room serviced apartment building and a PBSA plot delivered under Vita Group’s House of Social brand which also includes a 17,000 sq.ft. public food hall that will celebrate the city’s emerging food scene with independent kitchens showcasing their culinary concepts. 

If approved, the socio-economic benefits of the site for the city (and the wider region) are significant. In its construction phase alone, the regeneration of the site is expected to create circa 485 jobs in the West Midlands and will contribute circa £245M to the local economy. 

Once complete, the Goods Station will continue to benefit the city, creating around 185 jobs on-site, generating £2.4M additional council tax for the city and adding circa £7.8M Birmingham’s economy each year.  If the plans are successful, Vita Group will look to break ground in the Autumn of 2025.

Jon Weston, Development Director at Vita Group said: “Over the past two years we’ve been working closely with Birmingham City Council, key stakeholders, and the local community to shape the future of this key strategic site, completely transforming a vacant brownfield site into a new, sustainable urban neighbourhood. The Goods Station has the opportunity to be an important catalyst for change in the city, creating new homes and jobs, whilst adding to the city’s expanding cultural and hospitality sector creating a new vibrant neighbourhood with significant social and economic benefits.

Place & Community

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Place & Community

Create thriving communities, a principle which has been with us from the very start, it’s simply not good enough to create a building without thinking carefully about its context and the wider impact it has on its surrounding neighbourhood. We’re driven to create communities within communities as well as respond to and complement the neighbourhood and its eco-system. Creating tomorrow’s city living means we must be part of the DNA of that city and partnering with local authorities. This includes connecting with local suppliers, talent, charities, and businesses, collaborating on important community initiatives and helping to develop surrounding spaces. It’s not just about helping to regenerate cities; it’s helping them to function effectively.

Society

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Society

We know that in helping to create tomorrow’s cities, we have a responsibility to have the best possible impact on society as a whole. As such, we won’t be afraid to challenge those things which just don’t sit right. So don’t be surprised to see us take a knee at the start of a sporting event, celebrate key religious holidays, and fly the rainbow flag for pride. To create a better tomorrow, we must stand together today.

Environment

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Environment

To really effect change and create a platform in which cities thrive, we know we need to look beyond building design, carbon creation and energy usage. We must tackle bigger issues and help change behaviours, as such we’re creating initiatives which help users across the platform understand the role they can play in reducing our impact on the world.

Sustainable Operations

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Sustainable Operations

Continually reduce our use of the planet’s valuable resources, working towards net-zero carbon, sourcing green energies and reducing non-recyclable waste.

Building Design

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Building Design

Building design – create a harmonic balance between buildings, the environment and their users. Constantly looking at ways we can improve efficiency (reducing U and Y values), reduce embodied carbon through production whilst ensuring wellbeing through design and innovation to create high performing buildings which enable their occupants to live more healthily and productively. It includes elements such as air quality, sustainable construction and amenities.

Governance

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Governance

Applying best practice and the highest standards and ethics to everything we do. From how we manage personal data to how we conduct our business in every aspect of the corporate and consumer realm. Our policies and practices ensure we’re constantly reviewing, auditing and ensuring statutory compliance and principled integrity. We are guided by best-in-class professional advisory firms in developing and reviewing our corporate policies, as well as following national guidance on health and safety and sector-specific codes of practice to ensure we maintain the state of the art.

Welfare & Wellbeing

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Welfare & Wellbeing

Provide a welfare and wellbeing care package for all our people to access. Ensure every resident feels welcome, is part of the community and has the best possible opportunity to thrive incorporating physical and mental wellbeing. This includes constantly evolving our services such as the duty of care charter, onboarding events, our state-of-the-art gyms and free to use bikes.

Talent

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Talent

Create a culture and environment which allows our colleagues to thrive. We recruit the very best people and give them the opportunity to be better. From our fair pay policies and flexible working, to personal development programmes, life shaping experiences, and inclusive recruitment, everyone has the best opportunity to thrive.