Our Purpose

The Vita Mission

To create environments in which people can thrive

Purpose

At Vita we’re driven by this mission, it runs through everything we do. From how we create buildings to the services we provide. It’s a thought process which incorporates all of our stakeholders from local authorities and investors to our colleagues and residents. It stimulates our desire to constantly evolve, improve and innovate and it captures our behaviour.

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Living Reimagined

For centuries, the world’s most renowned philosophers have wrestled with the definition of what good living is, from Socrates to Aristotle they’ve all wrestled with how to define it.

For Vita as platform creators, good living is about what gets us up in the morning, what drives us to improve, it’s about being progressive. It’s shared happiness, experiences, and memories. It doesn’t centre around one thing but a collection actions and behaviours which help to hone our approach, a platform to thrive.

Our approach focuses on shared opportunities – a community of people working together to achieve goals. Whether that’s completing their degree or starting in their professional career. We’re actively promoting social mobility in everything we do and creating spaces to belong where this is easily achieved.

The Pillars

Place & Community

01

Place & Community

Talent

02

Talent

Environment

03

Environment

Sustainability

04

Sustainable Operations

Building Design

05

Building Design

Governance

06

Governance

Wellbeing

07

Welfare & Wellbeing

Society

08

Society

Request our latest purpose report

Key Numbers

Water Saved
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Over 9,500 cubic litres of water saved through the installation of new shower flow limiters.

Energy Saved
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Over 414,491kWh energy per year saved through the installation of LED lighting and shower flow limiters.

Events
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Community events delivered with over 53,000 attendees with everything from Yoga to cookery classes.

New Beds
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New beds added to the platform with Vita Living North and East opening alongside Vita Student Lewisham.

Latest News

Giving Back in Glasgow, staff at Vita Student lend a hand
telephone house
Salvation Army call in staff from Vita Student Telephone House to help with hostel renovation
Vita Student York
Vita Student York lends a hand to local charity Carecent
Ioannis Verdelis
Ioannis Verdelis promoted to Chief Investment Officer of Vita Group

Place & Community

01

Place & Community

Create thriving communities, a principle which has been with us from the very start, it’s simply not good enough to create a building without thinking carefully about its context and the wider impact it has on its surrounding neighbourhood. We’re driven to create communities within communities as well as respond to and complement the neighbourhood and its eco-system. Creating tomorrow’s city living means we must be part of the DNA of that city and partnering with local authorities. This includes connecting with local suppliers, talent, charities, and businesses, collaborating on important community initiatives and helping to develop surrounding spaces. It’s not just about helping to regenerate cities; it’s helping them to function effectively.

Talent

02

Talent

Create a culture and environment which allows our colleagues to thrive. We recruit the very best people and give them the opportunity to be better. From our fair pay policies and flexible working, to personal development programmes, life shaping experiences, and inclusive recruitment, everyone has the best opportunity to thrive.

Environment

03

Environment

To really effect change and create a platform in which cities thrive, we know we need to look beyond building design, carbon creation and energy usage. We must tackle bigger issues and help change behaviours, as such we’re creating initiatives which help users across the platform understand the role they can play in reducing our impact on the world.

Sustainable Operations

04

Sustainable Operations

Continually reduce our use of the planet’s valuable resources, working towards net-zero carbon, sourcing green energies and reducing non-recyclable waste.

Building Design

05

Building Design

Building design – create a harmonic balance between buildings, the environment and their users. Constantly looking at ways we can improve efficiency (reducing U and Y values), reduce embodied carbon through production whilst ensuring wellbeing through design and innovation to create high performing buildings which enable their occupants to live more healthily and productively. It includes elements such as air quality, sustainable construction and amenities.

Governance

06

Governance

Applying best practice and the highest standards and ethics to everything we do. From how we manage personal data to how we conduct our business in every aspect of the corporate and consumer realm. Our policies and practices ensure we’re constantly reviewing, auditing and ensuring statutory compliance and principled integrity. We are guided by best-in-class professional advisory firms in developing and reviewing our corporate policies, as well as following national guidance on health and safety and sector-specific codes of practice to ensure we maintain the state of the art.

Welfare & Wellbeing

07

Welfare & Wellbeing

Provide a welfare and wellbeing care package for all our people to access. Ensure every resident feels welcome, is part of the community and has the best possible opportunity to thrive incorporating physical and mental wellbeing. This includes constantly evolving our services such as the duty of care charter, onboarding events, our state-of-the-art gyms and free to use bikes.

Society

08

Society

We know that in helping to create tomorrow’s cities, we have a responsibility to have the best possible impact on society as a whole. As such, we won’t be afraid to challenge those things which just don’t sit right. So don’t be surprised to see us take a knee at the start of a sporting event, celebrate key religious holidays, and fly the rainbow flag for pride. To create a better tomorrow, we must stand together today.