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Green Light for Goods Station, Vita Group’s Major Mixed-Use Scheme in Birmingham

8thMay 2025, Birmingham –  Vita Group’s vision for a new sustainable urban neighbourhood on the former Axis site on Holliday Street has taken a major step forward after securing planning permission from Birmingham City Council.

The high-quality regeneration project, known as ‘Goods Station’, will deliver five new buildings around a new landscaped square:

•  990 well-designed homes across three buildings;

•  720 student bedrooms;

•  A hotel/serviced apartment building with 278 bedrooms;

•  A publicly accessible food hall for independent food retailers.

Goods Station will become a welcoming gateway between Westside and the city centre core, significantly improving accessibility and creating a new route for pedestrians from New Street Station to the theatres, bars and restaurants of Centenary Square, Broad Street and Brindley Place.

The delivery of these proposals will also provide a significant economic boost to Birmingham’s economy. In its construction phase alone, the regeneration of the site is expected to create circa 485 jobs in the West Midlands and will contribute circa £245M to the local economy.

Once complete, the Goods Station will continue to benefit the city, creating around 185 jobs on-site, generating £2.4M additional council tax for the city and adding circa £7.8M Birmingham’s economy each year.

 Jon Weston, Development Director at Vita Group, said:

“We are delighted with today’s decision to approve our application for a highly prominent city-centre site that has been vacant since 2021.

“Over the past two years, we’ve worked closely with Birmingham City Council and engaged extensively with the local community on a scheme that will become a landmark destination for Birmingham.

“Goods Station will transform a brownfield site into a 21st century sustainable urban neighbourhood, creating hundreds of new homes, a public food hall and an urban square for Birmingham’s residents and visitors to enjoy all year round.

“Building on our strong track record of delivering and operating high-quality schemes in the city- including Pebble Mill in Edgbaston- we look forward to bringing forward another exemplary, sustainable development for Birmingham.”

Place & Community

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Place & Community

Create thriving communities, a principle which has been with us from the very start, it’s simply not good enough to create a building without thinking carefully about its context and the wider impact it has on its surrounding neighbourhood. We’re driven to create communities within communities as well as respond to and complement the neighbourhood and its eco-system. Creating tomorrow’s city living means we must be part of the DNA of that city and partnering with local authorities. This includes connecting with local suppliers, talent, charities, and businesses, collaborating on important community initiatives and helping to develop surrounding spaces. It’s not just about helping to regenerate cities; it’s helping them to function effectively.

Society

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Society

We know that in helping to create tomorrow’s cities, we have a responsibility to have the best possible impact on society as a whole. As such, we won’t be afraid to challenge those things which just don’t sit right. So don’t be surprised to see us take a knee at the start of a sporting event, celebrate key religious holidays, and fly the rainbow flag for pride. To create a better tomorrow, we must stand together today.

Environment

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Environment

To really effect change and create a platform in which cities thrive, we know we need to look beyond building design, carbon creation and energy usage. We must tackle bigger issues and help change behaviours, as such we’re creating initiatives which help users across the platform understand the role they can play in reducing our impact on the world.

Sustainable Operations

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Sustainable Operations

Continually reduce our use of the planet’s valuable resources, working towards net-zero carbon, sourcing green energies and reducing non-recyclable waste.

Building Design

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Building Design

Building design – create a harmonic balance between buildings, the environment and their users. Constantly looking at ways we can improve efficiency (reducing U and Y values), reduce embodied carbon through production whilst ensuring wellbeing through design and innovation to create high performing buildings which enable their occupants to live more healthily and productively. It includes elements such as air quality, sustainable construction and amenities.

Governance

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Governance

Applying best practice and the highest standards and ethics to everything we do. From how we manage personal data to how we conduct our business in every aspect of the corporate and consumer realm. Our policies and practices ensure we’re constantly reviewing, auditing and ensuring statutory compliance and principled integrity. We are guided by best-in-class professional advisory firms in developing and reviewing our corporate policies, as well as following national guidance on health and safety and sector-specific codes of practice to ensure we maintain the state of the art.

Welfare & Wellbeing

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Welfare & Wellbeing

Provide a welfare and wellbeing care package for all our people to access. Ensure every resident feels welcome, is part of the community and has the best possible opportunity to thrive incorporating physical and mental wellbeing. This includes constantly evolving our services such as the duty of care charter, onboarding events, our state-of-the-art gyms and free to use bikes.

Talent

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Talent

Create a culture and environment which allows our colleagues to thrive. We recruit the very best people and give them the opportunity to be better. From our fair pay policies and flexible working, to personal development programmes, life shaping experiences, and inclusive recruitment, everyone has the best opportunity to thrive.