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Max Bielby, Laura Swindells, David Ancell, Alex Kelly

String of C-suite promotions for Vita Group

Vita Group has added to its C-suite with a trio of top-tier promotions. Max Bielby who was previously Managing Director for Vita Student has been promoted to Chief Operating Officer, Laura Swindells who was previously People Director has been promoted to Chief of Staff and David Ancell has been promoted to Chief Brand Officer. 

Bielby’s new role aligns with the businesses growth across new living sectors as its BTR brand Vita Living continues to roll out and new co-living brand Union is on the horizon. Bielby will continue to head up Vita Student whilst ensuring smooth operations across all Vita Group’s communities, overseeing sales, customer experience and marketing. 

Swindells has been with Vita Group since its inception, playing a vital role in delivering success. Laura’s role sits across all functions of the business, driving company culture, ensuring business functions are resourced appropriately and sitting across all strategic decision making to align with the wider business objectives, vision, and values. 

Ancell, who was previously Brand and Product Director has been promoted Chief Brand Officer shaping the way the Group creates living experiences to connect with its customers, Ancell will continue to grow Vita Student and Vita Living whilst developing new living brands. 

As well as the three additions to the company C-suite, Alex Kelly has been promoted from Head of Acquisitions to Acquisitions Director as the business continues to scale its operations and look for new sites to develop. 

Mark Stott, Chief Executive Officer of Vita Group said: “Dave, Laura, Max and Alex have been integral to the way the group operates for a number of years and these promotions acknowledge the fantastic work they’ve achieved and demonstrate our investment into their talent. I look forward to seeing how they continue to develop and thrive in their new roles.” 

Place & Community

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Place & Community

Create thriving communities, a principle which has been with us from the very start, it’s simply not good enough to create a building without thinking carefully about its context and the wider impact it has on its surrounding neighbourhood. We’re driven to create communities within communities as well as respond to and complement the neighbourhood and its eco-system. Creating tomorrow’s city living means we must be part of the DNA of that city and partnering with local authorities. This includes connecting with local suppliers, talent, charities, and businesses, collaborating on important community initiatives and helping to develop surrounding spaces. It’s not just about helping to regenerate cities; it’s helping them to function effectively.

Talent

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Talent

Create a culture and environment which allows our colleagues to thrive. We recruit the very best people and give them the opportunity to be better. From our fair pay policies and flexible working, to personal development programmes, life shaping experiences, and inclusive recruitment, everyone has the best opportunity to thrive.

Environment

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Environment

To really effect change and create a platform in which cities thrive, we know we need to look beyond building design, carbon creation and energy usage. We must tackle bigger issues and help change behaviours, as such we’re creating initiatives which help users across the platform understand the role they can play in reducing our impact on the world.

Sustainable Operations

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Sustainable Operations

Continually reduce our use of the planet’s valuable resources, working towards net-zero carbon, sourcing green energies and reducing non-recyclable waste.

Building Design

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Building Design

Building design – create a harmonic balance between buildings, the environment and their users. Constantly looking at ways we can improve efficiency (reducing U and Y values), reduce embodied carbon through production whilst ensuring wellbeing through design and innovation to create high performing buildings which enable their occupants to live more healthily and productively. It includes elements such as air quality, sustainable construction and amenities.

Governance

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Governance

Applying best practice and the highest standards and ethics to everything we do. From how we manage personal data to how we conduct our business in every aspect of the corporate and consumer realm. Our policies and practices ensure we’re constantly reviewing, auditing and ensuring statutory compliance and principled integrity. We are guided by best-in-class professional advisory firms in developing and reviewing our corporate policies, as well as following national guidance on health and safety and sector-specific codes of practice to ensure we maintain the state of the art.

Welfare & Wellbeing

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Welfare & Wellbeing

Provide a welfare and wellbeing care package for all our people to access. Ensure every resident feels welcome, is part of the community and has the best possible opportunity to thrive incorporating physical and mental wellbeing. This includes constantly evolving our services such as the duty of care charter, onboarding events, our state-of-the-art gyms and free to use bikes.

Society

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Society

We know that in helping to create tomorrow’s cities, we have a responsibility to have the best possible impact on society as a whole. As such, we won’t be afraid to challenge those things which just don’t sit right. So don’t be surprised to see us take a knee at the start of a sporting event, celebrate key religious holidays, and fly the rainbow flag for pride. To create a better tomorrow, we must stand together today.