Vita Group has appointed a new head of public relations and outreach to help the business shape and tell its story.

Jack Rigby joins the business with over 13 years’ experience of helping brands reach new audiences through creative communications. Previously Jack was senior PR account director at Carousel and has delivered a number of high reaching, award-winning PR campaigns.

Jack has previously devised and delivered high-level strategic PR frameworks for the likes of intu, Little Tikes, Cotton Traders, Jacamo, Savills and Lifestyle Outlets to name but a few and joins the business at a particularly exciting time as it prepares for its expansion of its build-to-rent offer and targets Europe with its lead brand Vita Student.

David Ancell, Chief Brand & Product Officer for Vita Group said: “We’re delighted to welcome Jack to the team, with a proven track record of delivering high-reaching strategic campaigns, we have plenty of fantastic stories on the horizon that we’re excited for him to shape and tell.”

Jack Rigby, Vita Group head of PR said: “Vita Group has gone from strength-to-strength over the last decade – from major institutional deals and regenerating vast city spaces to create thriving communities, the business is packed with stories which need to be told and I’m very excited to join this talented bunch of people to help shape its future communications strategy and support growth.”