Vita Group has appointed David Hayward as its new head of creative to support and lead its growing creative team.

David Hayward joins with over 15 years of industry experience, Previously Head of design at Fox Group looking after the visual output for a portfolio of brands which included Revolax and Oveo. David was also at Manchester’s award-winning creative agency Origin where he headed up the conceptual design team for a host of brands including Co-op, Adidas and Superdrug.

David joins the group at an important time as it targets growth across its build-to-rent operations as well as its large portfolio of PBSA – Vita Student, the world’s best student accommodation which has just opened a new scheme in Lewisham and has new developments coming in Barcelona, Cardiff, and Warwick in 2022.

David Hayward, head of creative for Vita Group said: “This is a really exciting time to join Vita Group as it rolls out its expansion programme across the UK and Europe. Vita has been creating stand-out work within the industry for the last decade and to be able to help develop and evolve its story is a real draw for me.”

Andrew Monks, Creative Director for Vita Group said: “We welcome David at this particularly exciting time. Over the last decade Vita has grown from one building in Liverpool to a portfolio spanning the length and breadth of the country. As we continue to expand our operations across the U.K. and beyond, David will play a crucial role in shaping and developing our visual output and moulding the way we tell our story to new audiences.”