The senior team behind Vita Group launches new retirement brand Symphony Park

Promising to break down the preconceptions surrounding senior living, the team behind Vita Group has launched, Symphony Park with the mission of creating independent retirement communities of the highest standard. 

The brand will deliver premium apartments with luxury services and amenities akin to a 5-star hotel such as spas complete with swimming pools, saunas and hot tubs, restaurants and private dining rooms for entertaining family and friends, creating an extension to the home. 

Sites will marry the great outdoors with modern premium architecture, creating homes with real kerb appeal, enjoying stunning green space with landscaped gardens, providing a tranquil escape from urban living.  

Symphony Park will focus on empowering the future independence of its residents. Taking care of the small things, so more time can be spent enjoying the things that matter like hobbies, socialising and spending time with loved ones. 

An outstanding package of care will always be delivered around the changing needs of the resident to ensure their welfare and wellbeing is always met, providing complete peace of mind.

Trevor Moore, Symphony Park CEO said: “Symphony Park has been born out of our thirst to innovate, evolve and shape living as we currently know it. For decades retirement living has followed a similar formula, born out of function, it can often miss the personal connection everyone has with the place they live. Our aim is to change this thinking, bring our deep understanding of people and behaviour developed from over a decade of operating premium brands across other living sectors  and channel that into senior living, creating something that not only works as a functional space but as a place in which people can thrive,  having a deeper affinity with the place they live, a sense of belonging, feeling proud to call it home and not feel forced to make a move through circumstance.”  

Symphony Park has set out an ambitious target of delivering 3,000 beds by 2030, with several sites currently in the development pipeline including a site acquired subject to planning approval from Bruntwood SciTech at Alderley Park. Based in the heart of Cheshire, the site makes the most of parkland with fantastic walks on the doorstep which enjoy amazing views. If approved, the development will help to free-up around 100 family-sized homes in North Cheshire supporting social mobility.