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Vita Group appoints head of PR and outreach

Vita Group has appointed a new head of public relations and outreach to help the business shape and tell its story.

Jack Rigby joins the business with over 13 years’ experience of helping brands reach new audiences through creative communications. Previously Jack was senior PR account director at Carousel and has delivered a number of high reaching, award-winning PR campaigns.

Jack has previously devised and delivered high-level strategic PR frameworks for the likes of intu, Little Tikes, Cotton Traders, Jacamo, Savills and Lifestyle Outlets to name but a few and joins the business at a particularly exciting time as it prepares for its expansion of its build-to-rent offer and targets Europe with its lead brand Vita Student.

David Ancell, Chief Brand & Product Officer for Vita Group said: “We’re delighted to welcome Jack to the team, with a proven track record of delivering high-reaching strategic campaigns, we have plenty of fantastic stories on the horizon that we’re excited for him to shape and tell.”

Jack Rigby, Vita Group head of PR said: “Vita Group has gone from strength-to-strength over the last decade – from major institutional deals and regenerating vast city spaces to create thriving communities, the business is packed with stories which need to be told and I’m very excited to join this talented bunch of people to help shape its future communications strategy and support growth.”

Place & Community

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Place & Community

Create thriving communities, a principle which has been with us from the very start, it’s simply not good enough to create a building without thinking carefully about its context and the wider impact it has on its surrounding neighbourhood. We’re driven to create communities within communities as well as respond to and complement the neighbourhood and its eco-system. Creating tomorrow’s city living means we must be part of the DNA of that city and partnering with local authorities. This includes connecting with local suppliers, talent, charities, and businesses, collaborating on important community initiatives and helping to develop surrounding spaces. It’s not just about helping to regenerate cities; it’s helping them to function effectively.

Society

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Society

We know that in helping to create tomorrow’s cities, we have a responsibility to have the best possible impact on society as a whole. As such, we won’t be afraid to challenge those things which just don’t sit right. So don’t be surprised to see us take a knee at the start of a sporting event, celebrate key religious holidays, and fly the rainbow flag for pride. To create a better tomorrow, we must stand together today.

Environment

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Environment

To really effect change and create a platform in which cities thrive, we know we need to look beyond building design, carbon creation and energy usage. We must tackle bigger issues and help change behaviours, as such we’re creating initiatives which help users across the platform understand the role they can play in reducing our impact on the world.

Sustainable Operations

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Sustainable Operations

Continually reduce our use of the planet’s valuable resources, working towards net-zero carbon, sourcing green energies and reducing non-recyclable waste.

Building Design

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Building Design

Building design – create a harmonic balance between buildings, the environment and their users. Constantly looking at ways we can improve efficiency (reducing U and Y values), reduce embodied carbon through production whilst ensuring wellbeing through design and innovation to create high performing buildings which enable their occupants to live more healthily and productively. It includes elements such as air quality, sustainable construction and amenities.

Governance

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Governance

Applying best practice and the highest standards and ethics to everything we do. From how we manage personal data to how we conduct our business in every aspect of the corporate and consumer realm. Our policies and practices ensure we’re constantly reviewing, auditing and ensuring statutory compliance and principled integrity. We are guided by best-in-class professional advisory firms in developing and reviewing our corporate policies, as well as following national guidance on health and safety and sector-specific codes of practice to ensure we maintain the state of the art.

Welfare & Wellbeing

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Welfare & Wellbeing

Provide a welfare and wellbeing care package for all our people to access. Ensure every resident feels welcome, is part of the community and has the best possible opportunity to thrive incorporating physical and mental wellbeing. This includes constantly evolving our services such as the duty of care charter, onboarding events, our state-of-the-art gyms and free to use bikes.

Talent

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Talent

Create a culture and environment which allows our colleagues to thrive. We recruit the very best people and give them the opportunity to be better. From our fair pay policies and flexible working, to personal development programmes, life shaping experiences, and inclusive recruitment, everyone has the best opportunity to thrive.