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Vita Group secures major Birmingham city centre regeneration site from LCR

Urban regeneration specialist creating tomorrow’s city living, Vita Group has completed a deal with LCR, a commercial development and placemaking specialist, to purchase one of Birmingham city centre’s most exciting development opportunities.

Located in the heart of Birmingham, Axis Square was formerly Birmingham Central Goods Station, the site spans approximately 4.15 acres and is situated adjacent to The Mailbox and Arena Central, making it a prime location for regeneration.  

Mark Oakes, Vita Group Chief Commercial Officer said: “Axis Square is an incredible opportunity, situated in the heart of the city centre, it offers bags of potential to do something special, something which the city can be proud of, something which brings the city together to create a vibrant destination. It’s been great to work with LCR and we look forward to being able share our ideas with the council and public later in the year.”

The site currently has planning consent for a mixed-use development however, Vita Group will consult later in the year on a new masterplan which brings to life this outstanding location with a vibrant mixed residential development, under the name of Goods Station, with further detail announced on May 1, via www.goodsstation.co.uk

Peter Hawthorne, Chief Executive Officer for LCR said: “We’re delighted to complete this deal with Vita Group. We have been working for a number of years to help the site realise its potential through enabling wide-scale regeneration, and are now excited to be able to handover to Vita to continue the transformation that we started and create a vibrant new destination in the city centre. Vita’s track record for creating outstanding masterplan developments, which add to the cities they operate within, makes them the perfect developer to realise this potential and do something which not only satisfies a need within the city, but adds to it.”

Mark Oakes, continued: “Goods Station has the opportunity of becoming a true landmark destination within the city, fantastic places to live which attract talent, add to the growing economy and draw in tourism.”

Savills provided agency services on the deal with Deloitte and Shoosmiths providing legal counsel for Vita Group and Eversheds Sutherland acting for LCR.

Place & Community

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Place & Community

Create thriving communities, a principle which has been with us from the very start, it’s simply not good enough to create a building without thinking carefully about its context and the wider impact it has on its surrounding neighbourhood. We’re driven to create communities within communities as well as respond to and complement the neighbourhood and its eco-system. Creating tomorrow’s city living means we must be part of the DNA of that city and partnering with local authorities. This includes connecting with local suppliers, talent, charities, and businesses, collaborating on important community initiatives and helping to develop surrounding spaces. It’s not just about helping to regenerate cities; it’s helping them to function effectively.

Society

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Society

We know that in helping to create tomorrow’s cities, we have a responsibility to have the best possible impact on society as a whole. As such, we won’t be afraid to challenge those things which just don’t sit right. So don’t be surprised to see us take a knee at the start of a sporting event, celebrate key religious holidays, and fly the rainbow flag for pride. To create a better tomorrow, we must stand together today.

Environment

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Environment

To really effect change and create a platform in which cities thrive, we know we need to look beyond building design, carbon creation and energy usage. We must tackle bigger issues and help change behaviours, as such we’re creating initiatives which help users across the platform understand the role they can play in reducing our impact on the world.

Sustainable Operations

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Sustainable Operations

Continually reduce our use of the planet’s valuable resources, working towards net-zero carbon, sourcing green energies and reducing non-recyclable waste.

Building Design

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Building Design

Building design – create a harmonic balance between buildings, the environment and their users. Constantly looking at ways we can improve efficiency (reducing U and Y values), reduce embodied carbon through production whilst ensuring wellbeing through design and innovation to create high performing buildings which enable their occupants to live more healthily and productively. It includes elements such as air quality, sustainable construction and amenities.

Governance

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Governance

Applying best practice and the highest standards and ethics to everything we do. From how we manage personal data to how we conduct our business in every aspect of the corporate and consumer realm. Our policies and practices ensure we’re constantly reviewing, auditing and ensuring statutory compliance and principled integrity. We are guided by best-in-class professional advisory firms in developing and reviewing our corporate policies, as well as following national guidance on health and safety and sector-specific codes of practice to ensure we maintain the state of the art.

Welfare & Wellbeing

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Welfare & Wellbeing

Provide a welfare and wellbeing care package for all our people to access. Ensure every resident feels welcome, is part of the community and has the best possible opportunity to thrive incorporating physical and mental wellbeing. This includes constantly evolving our services such as the duty of care charter, onboarding events, our state-of-the-art gyms and free to use bikes.

Talent

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Talent

Create a culture and environment which allows our colleagues to thrive. We recruit the very best people and give them the opportunity to be better. From our fair pay policies and flexible working, to personal development programmes, life shaping experiences, and inclusive recruitment, everyone has the best opportunity to thrive.