Vita Group
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Our Story

Founded in 2012, Vita Group started as one man’s mission to revolutionise student accommodation in the U.K. Uninspired with characterless halls with no real attention to detail or focus on providing an environment for students to succeed, Mark wanted to re-address the balance, put the students first and give them the best start possible to ‘Begin Big.’ It started with Vita Student Liverpool.

Over the last decade Vita Group has redefined the rental market, reinvented student living and regenerated neighbourhoods, creating thriving communities and remarkable new places.

Now Vita Group has evolved into an intelligence driven platform creating tomorrow’s city living. It’s represented by five unique lifestyle brands, spanning life’s different stages, in 23 locations, across 13 cities and with residents from over 100 countries.

It’s urban living reimagined and it’s constantly evolving thanks to the insights and data being generated through the platform. They in-turn help to create new services, experiences, and communities. The mission: create environments in which people can flourish. A platform to thrive.

Timeline

2012
2012
Vita Student is born
Vita Student is born, targeting Liverpool for its first PBSA opening.
2012
Timeline 2013
2013
Vita Student opens first building
Vita Student Liverpool ‘The Chapel’ officially opens its doors to residents. A total of 68 beds.
2013
Timeline 2014
2014
Hello Manchester, Liverpool, Southampton & Exeter...
Vita Student has 980 beds under management with new openings in Manchester, Liverpool, Southampton and Exeter.
2014
Timeline 2015
2015
Over 1,500 beds in operation
Vita Student now has around 1,500 beds under management with new openings in Sheffield and Liverpool.
2015
Timeline 2016
2016
C'mon the Toon
Newcastle joins the Vita Student platform.
2016
Timeline 2017
2017
Scotland welcomes Vita
Glasgow joins the portfolio with over 4,000 beds now under management.
2017
Timeline 2018
2018
Circle Square opens
B10 at Circle Square opens, the first Vita building delivered as part of the masterplan. Other new residences launched in York, Southampton, Edinburgh and Newcastle.
2018
Timeline 2019
2019
Vita strikes £600m DWS deal
Landmark transaction with the sale of 3,198 beds to DWS for £600 million. First two international acquisitions in Barcelona, Spain.
2019
Timeline 2020
2020
Platform exceeds 6,000 beds
Vita Student opens its first building in Nottingham with over 6,000 beds under management.
2020
Timeline 2021
2021
Vita Living launches at Circle Square
Vita Living launches at Circle Square, Vita Group’s first BTR proposition. Vita Student Lewisham opens celebrating Vita’s first venture in the capital. Vita Group agrees £165m deal with Mapletree.
2021
Symphony Park
2022
Symphony Park brand announced
Vita Group submits plans for its first Symphony Park senior living development. A luxury retirement community, it aims to deliver 159 design-led luxury apartments.
2022

Place & Community

01

Place & Community

Create thriving communities, a principle which has been with us from the very start, it’s simply not good enough to create a building without thinking carefully about its context and the wider impact it has on its surrounding neighbourhood. We’re driven to create communities within communities as well as respond to and complement the neighbourhood and its eco-system. Creating tomorrow’s city living means we must be part of the DNA of that city and partnering with local authorities. This includes connecting with local suppliers, talent, charities, and businesses, collaborating on important community initiatives and helping to develop surrounding spaces. It’s not just about helping to regenerate cities; it’s helping them to function effectively.

Society

08

Society

We know that in helping to create tomorrow’s cities, we have a responsibility to have the best possible impact on society as a whole. As such, we won’t be afraid to challenge those things which just don’t sit right. So don’t be surprised to see us take a knee at the start of a sporting event, celebrate key religious holidays, and fly the rainbow flag for pride. To create a better tomorrow, we must stand together today.

Environment

03

Environment

To really effect change and create a platform in which cities thrive, we know we need to look beyond building design, carbon creation and energy usage. We must tackle bigger issues and help change behaviours, as such we’re creating initiatives which help users across the platform understand the role they can play in reducing our impact on the world.

Sustainable Operations

04

Sustainable Operations

Continually reduce our use of the planet’s valuable resources, working towards net-zero carbon, sourcing green energies and reducing non-recyclable waste.

Building Design

05

Building Design

Building design – create a harmonic balance between buildings, the environment and their users. Constantly looking at ways we can improve efficiency (reducing U and Y values), reduce embodied carbon through production whilst ensuring wellbeing through design and innovation to create high performing buildings which enable their occupants to live more healthily and productively. It includes elements such as air quality, sustainable construction and amenities.

Governance

06

Governance

Applying best practice and the highest standards and ethics to everything we do. From how we manage personal data to how we conduct our business in every aspect of the corporate and consumer realm. Our policies and practices ensure we’re constantly reviewing, auditing and ensuring statutory compliance and principled integrity. We are guided by best-in-class professional advisory firms in developing and reviewing our corporate policies, as well as following national guidance on health and safety and sector-specific codes of practice to ensure we maintain the state of the art.

Welfare & Wellbeing

07

Welfare & Wellbeing

Provide a welfare and wellbeing care package for all our people to access. Ensure every resident feels welcome, is part of the community and has the best possible opportunity to thrive incorporating physical and mental wellbeing. This includes constantly evolving our services such as the duty of care charter, onboarding events, our state-of-the-art gyms and free to use bikes.

Talent

02

Talent

Create a culture and environment which allows our colleagues to thrive. We recruit the very best people and give them the opportunity to be better. From our fair pay policies and flexible working, to personal development programmes, life shaping experiences, and inclusive recruitment, everyone has the best opportunity to thrive.